The Community Multiplier Effect of Giving Day Success

A Giving Day's success goes beyond dollars raised, the real impact is a community multiplier effect that reaches far past the day’s totals.

Hyper-Personalization: More Than Just %First_Name%

People engage more when experiences are personalized because personalization helps overcome two of the biggest constraints we all live with: limited attention and the need for relevance. Simply inserting someone’s first name in an email or addressing them by “Dear [First Name]” is only scratching the surface. The kind of personalization that drives real engagement and larger, more sustained support in fundraising is about tailoring the whole constituent experience based on what people care about: who they are, how they give, how and when they interact, what motivates them, and when they're most open to being asked.

Engagement Success Story with Central Washington University

The partnership between Central Washington University and Fundmetric showcases how AI can transform donor engagement strategies. By shifting from broad, generic communication to targeted, personalized outreach, CWU improved campaign performance and enhanced the overall constituent experience. The strategic use of predictive analytics, interest tagging, and personalized automation has enabled CWU connect with an engaged support base while working more efficiently and collaboratively.

From CRM-Centric to Ecosystem-First

When organizations think about changing their data ecosystem, fear often comes from imagining disruption, cost, or losing the familiar. But in reality, ecosystem change is about unlocking opportunities: new insights, efficiencies, and tools that weren’t possible before. It’s less about replacing what exists and more about creating conditions where each system can do its job better.

Big Impact, Small Data: The 11x Growth Story in Annual Giving

This success story highlights how Oregon State University Foundation’s Women’s Giving Circle has grown its membership, demonstrating that AI can create significant impact even with a small dataset when driven by cross-functional collaboration and a shared commitment to innovation.

The 4 Data-backed Pillars Fuelling Engagement in 2025

Too often, the pressure to raise money now obscures any strategy toward long-term, sustainable fundraising. But the brilliant thing about these four pillars is that when in place, they accomplish both, focusing on present impact and future engagement potential.

Is Data a Renewable Resource?

Just a few decades ago, data was relatively scarce, generated mainly through manual processes or limited digital systems. Technological advancements, in particular the rise of cloud computing, IoT devices, mobile apps, and social media, have exponentially increased our ability to generate, collect, and analyze data.

Data is Everyone’s Job

This doesn’t mean that everyone has to become a data scientist or learn SQL. It means that everyone, from fundraisers to event planners to communications teams, has a role to play in collecting, storing, and communicating information in ways that are accessible and usable by others.

5 Things Fundraising Professionals Need to Know About AI

AI is transforming how advancement professionals engage, strategize, and fundraise. With the right digital infrastructure in place, AI doesn’t just offer incremental improvements—it unlocks a path toward full digital transformation. In an increasingly competitive and fast-changing philanthropic landscape, this transformation is essential to staying relevant and responsive. For advancement shops exploring how to harness AI effectively, here are five essential insights to guide your AI strategy.

AI FAQ’s for Boards

Higher education is facing its fair share of challenges, from mounting financial pressure to an evolving digital landscape. AI offers a powerful lever for future-proofing institutional strategies. Rather than being a standalone solution, AI is the combination of strong data foundations and intentional digital transformation. It enables institutions to scale more efficiently, unlock hidden opportunities, and adapt to change with agility. This FAQ explores how AI is being used across advancement and development operations—not only by well-funded programs but also by lean teams seeking to do more with less. Whether it’s improving prospect identification, maximizing outreach, or cultivating long-term donor pipelines, AI is becoming an essential tool in building sustainable and resilient advancement models.

New Thinking, AI, and a Platform Shift

In the conversations we have with higher education organizations, there is a recognition that the dawn of a new era in artificial intelligence (AI), automation, and personalization is upon us. Technological progress is widening the gap between the data-driven world we live in and the age-old traditional methods of fundraising.

AI: An Introduction for Advancement

The recent, rapid advances in artificial intelligence (AI) have created hype that can pose quandaries for advancement leaders and board members who are looking to explore the potential opportunities for their higher education institutions. This blog aims to provide some clarification around different types of AI and how different applications can provide value to higher education advancement shops.

Zero-Party Data in the Age of AI

If you work with marketing at a fundraising organization, zero-party data and first-party data can be your best friend. Zero-party and first-party data are the most robust data you can safely obtain and both provide great quality without compromising privacy.

This Blog was not Written by ChatGPT

Adoption with Fundmetric

Technology adoption is always a challenge, especially for enterprise organizations. Disrupting a workplace with new technology, particularly when it involves solutions that are frequently used by employees, can leave people feeling confused, or with a lack of direction.

Digital Transformation with Fundmetric

Digitization is the strategic issue of our time and when done right, digital transformation helps connect people, processes, and technology. Digital possibilities and strategy have mutual influence on each other in helping shape overall organizational strategy and digital priorities.

Return on Investment

Artificial intelligence investment is becoming increasingly popular, and businesses and nonprofits are rushing towards the implementation of A.I. across the board. There are many complex return on investment (ROI) calculations available, but here are two common lenses of how to approach ROI on A.I. with Fundmetric:

Cybersecurity not just an IT Problem

Did you know that 93% of malicious cybersecurity breaches come from...

New Donor Demographics Are Emerging...Now What?

With the right technology, humans can focus their efforts on the relationship...

Data Generation Is The Future: Are Nonprofits Ready?

The nonprofit industry has yet to seize the opportunity that has already been realized by so many private, for profit companies. One of the key differentiators in the data that is available to nonprofits vs for profit companies, is that for profit industries have access to technology that captures data alongside the evolution of the behaviour of their customers. In other words they generate their datasets.

The Problem with Scoring

Scoring systems used in nonprofit institutions, while they do work...

Making AI Actionable - The Story of the Tortoise and the Hare

In order to make AI easy, you have to limit the types of data that the machine is allowed to consider when making decisions. This works well because many non-profit databases have holes in them, so building something based on realistic data-sets requires the use of fewer types of data.

The State of Data: Perceptions and Realities

As these leading charities in the world go completely digital, discussions...

Netflix or Blockbuster... which will you become?

The charitable sector faces a stark parallel to Blockbuster twenty years...